AI-Powered Shopping Ads Certification Exam Answers 2024 - PDF
AI-Powered Shopping Ads Certification
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Get AI-Powered Shopping Ads Certification Exam Answers 2024 (Updated) and Become a Google Shopping Advertising Certified Expert. Using this answer sheet, you will pass the Google Shopping Ads Exam
AI-Powered Shopping Ads Assessment Details:
- Questions: 50 questions
- Time: 75 minutes
- Passing Score: 80% or higher to pass
- Retake Period: If you don’t pass, you can take it again after 1 day
- Validity Period: 12 Months
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Some Updated Questions:
- Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
- How can a remarketing list help a Smart Shopping campaign?
- How can Shopping ads help retailers connect with potential shoppers? Choose two.
- You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
- You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?
- Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
- What’s the purpose of products groups in a Shopping campaign?
- What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
- A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- Which of these website features are required in order to advertise on Shopping ads?
- Which of these choices describes a free product listing?
- How do Smart Shopping campaigns work?
- Under which category does irresponsible data collection fall, according to Google Ads Policy?
- You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Which of these statements about Shopping Ads is true?
- If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
- What are the three main components of Google’s policy mission statement? Choose three.
- You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.
- Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- What are two commonly used programs in Google Merchant Center? Choose two.
- Where would you advise someone to go in order to opt in to the Product Ratings Program?
- If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two.
- Which of the following are options for checking out when shoppers purchase an item? Choose three.
- Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
- How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
- What happens after a policy violation?
- You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
- Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.
- You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
- Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
- You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- Which of these statements about product groups in a Shopping campaign is true?
- Which of these formats promotes in-store offerings while also driving traffic to stores?
- Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
- Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?
- A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- According to Google Ads Policy, which category type does irresponsible data collection fall under?
- What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
- What’s automatically optimized with a Smart Shopping campaign?
- Where can your shoppers check out when purchasing an item? Choose three.
- Why is it recommended to have a remarketing list with a Smart Shopping campaign?
- Which of these are ways Shopping helps you reach your goals? Choose three.
- What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
- What are the three main aspects of Google’s policy mission statement? Choose three.
- Which basic website requirement must everyone follow in order to advertise on Shopping ads?
- You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.
- What are three benefits of a Smart Shopping campaign? Choose three.
- Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
- You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
- Where might you see Standard Shopping ads? Choose three.
- What’s an example of an omnichannel goal?
- Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
- Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?
- Which of these statements is true of Smart Shopping campaigns?
- Which definition of attributes in the product feed is correct?
- Where would you go to opt in to the Product Ratings program?
- How does Google enforce policy violations?
- You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
- How can you help build a better consumer experience to drive action? Choose three.
- How are Shopping ads created?
- How can conversion tracking help users?
- Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
- What are two features of a Standard Shopping campaign? Choose two.
- When should you expect to pay for a Shopping ad?
- How do Google Ads and Google Merchant Center interact with each other?
- You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- Of these programs, which are the most commonly used in Google Merchant Center? Choose two.
- What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
- What are free product listings?
- You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- To maximize performance, how should you set up your Smart Shopping campaigns?
- What’s an example of an online sales goal?
- You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
- You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
- Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.
- What’s the relationship between Google Merchant Center and Google Ads?
- You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- In which three places can Standard Shopping ads appear? Choose three.
- Which of the following is true of attributes in the product feed?
- Which of these components are optimized automatically with a Smart Shopping campaign?
- A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
- If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
- How would you accurately describe the function of product groups in a Shopping campaign?
- What benefit does a remarketing list have for a Smart Shopping campaign?
- What are three ways Shopping adds help you reach your goals? Choose three.
- When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
- What’s the benefit of conversion tracking?
- Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two.
- You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two.
- Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
- Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.
- You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
- What are three ways that you can help build a better consumer experience to drive action? Choose three.
- You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- If a person wants to opt in to the Product Ratings Program, where should they go?
- Which of these programs are commonly used in Google Merchant Center? Choose two.
- When do you pay for a Shopping ad?
- You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
- Which of these is a benefit of Shopping Ads?
- Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?
- How many Smart Shopping campaigns should you create to maximize performance?
- You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?
- Which category type does irresponsible data collection fall under in the Google Ads Policy?
- Which definition corresponds to a free product listing?
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