Google Ads Search Professional Certification Answers 2024 - PDF

Google Ads Search Professional Certification

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Get Google Ads Search Professional Certification Exam Answers 2024 (Updated) and Become a Google Ads Search Professional Certified Expert. Using this answer sheet, you will pass the Google Ads Search Professional Exam.

Google Ads Search Professional Details:

• Questions: 50 questions
• Time: 75 minutes
• Passing Score: 80%
• Retake Period: 24 hours
• Validity Period: 12 Months

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• All the questions and answers were gathered from many attempts at the exam.

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Some Updated Questions:

• If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart bidding strategy should you use to reach your objective?
• Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?
• What three benefits can you typically expect from implementing a Performance Max campaign? Choose three.
• If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads?
• A marketing manager is setting up Dynamic Search Ads for a future sales promotion. They’d like their Dynamic Search Ads to bring users to the same webpages that their standard search ads already lead to. Which Dynamic Search Ads targeting option could achieve this objective?
• If a local shop in Spain wants to improve ad relevance for their campaigns, what’s a recommended action can they take to do so?
• When you’re using Performance Planner, which two options are recommended best practices to follow? Choose two.
• An online music school offers bookings for lessons through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.
• Which two of the following options are types of value-based Smart bidding strategies? Select two.
• When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information?
• If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?
• Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she’s paying per interaction. What should Faith do when setting up this bid strategy?
• What are two benefits of Performance Max? Choose two.
• An AI-powered Search campaign contains which of these three elements? Choose three.
• Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?
• You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?
• What are the ways that advertisers who manage multiple Google Ads accounts can streamline reporting, access control, and consolidate billing?
• A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They’re not concerned with a cost-per-action or ROI targets at this time. Which Smart bidding strategy is aligned to these goals?
• Joe has recently launched a new menswear line in his store, and he’d like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select?
• How can marketers revisit a dismissed recommendation?
• A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
• A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?
• What’s one responsive search ad’s benefits?
• As a member of the marketing team for a clothing retailer, you plan your company’s monthly online advertising budget. You’ve just decided to use Google Ads’ Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.
• A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?
• Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?
• In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?
• How does value-based bidding work to bid for conversions that drive business objectives?
• Omar is launching a Google Search campaign to generate traffic to his store. He wants to ensure that his ads appear only during his store’s business hours. What should he do when he creates his campaign?
• Which of these two searches would result in an ad showing for broad match keyword “car window repair?” Choose two.
• What’s a way that AI-powered Search helps to maximize performance for any auction?
• An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
• The structure of Google Ads accounts features three different levels. If an advertiser would like to update their budget, at which level could they make the change?
• An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?
• Annabelle needs to increase store purchases for her established national record store chain. What’s Annabelle’s Google Ads marketing objective?
• What two items are required when building a manually created asset? Choose two.
• A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?
• Luis is thinking about adding Dynamic Search ads to his Search advertising strategy. How can Luis benefit from using Dynamic Search ads?
• When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?
• What benefits can be gained by pairing responsive search ads with broad match keywords and Smart bidding?
• What benefit can you get from using Smart bidding with broad match?
• While looking at his campaign’s latest search terms report, Manuel notices search queries that don’t appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?
• What’s the first step to creating a campaign?
• What three recommended campaign best practices should you follow after implementing Smart bidding and broad match? Choose three.
• When you analyze conversion data on broad match campaigns, which of the following is a recommended method to implement and test broad match?
• Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?
• Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?
• Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?
• What are the three key components of a campaign’s structure? Choose three.
• If someone is managing Google Ads accounts for multiple clients, what are two ways they can review and implement recommendations for the accounts they oversee? Choose two.
• How does AI-powered Search help maximize performance in every auction?
• What are three benefits of implementing Performance Max campaigns? Choose three.
• Which of these is a benefit of responsive search ads?
• A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?
• How does value-based bidding work?
• Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal?
• A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company?
• What’s one advantage of using Smart Bidding with broad match?
• You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.
• Google Ads accounts have three levels. To change their budget, at which level would an advertiser make their change?
• Which two of the following items are required when developing a manually created asset?
• You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?
• You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart bidding strategy should be used to meet your objective?
• What are three key elements of an AI-powered Search campaign? Choose three.
• How do responsive search ads determine which combinations of headlines and descriptions to use in a Responsive Search Ad?
• You need to check on your bid status, performance trends over time, and conversion delay reporting. Where would you go to view those items?
• You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.
• After implementing Smart bidding and broad match, what are three recommended campaign best practices to follow? Choose three.
• Which is the first step for creating a campaign?
• In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?
• If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?
• In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match?
• Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads?
• A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
• In which two ways is Performance Max useful? Choose two.
• To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?
• Which Smart bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions without focusing on cost-per-action or ROI targets?
• Which of the following two options are considered to be best practices for using Performance Planner? Choose two.
• Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?
• What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart bidding?
• Which three things are key parts of a campaign’s structure? Choose three.
• Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?
• Which two searches can an ad show for broad match keyword ‘car window repair’? Choose two.
• Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?
• Which bidding strategy should someone consider using for a visibility campaign goal?
• An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
• If you’re a marketer who wants to revisit a dismissed recommendation, which action would you take?
• How could a retailer enhance the performance of responsive search ads intended to promote their online business?
• A vintage clothing retailer sells men’s jackets and ties. They’re looking to expand their reach. What’s one way that Al-powered Search Ads can help them reach this goal?
• When it comes to managing multiple Google Ads accounts for a marketing agency, which two ways could you review and implement recommendations for those accounts? Choose two. Select 2 Correct Responses
• With the introduction of a new clothing line in a store, the store’s marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?
• An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?
• What’s one way to improve the expected clickthrough rate of an ad?
• Donna is thinking about using Dynamic Search ads as part of her Search advertising strategy. What is a helpful benefit of using Dynamic Search ads?
• If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal?
• Which responsive search ads best practice should a company keep in mind if they’re looking to create responsive search ads for an upcoming seasonal promotion?
• In reviewing his campaign’s latest search terms report, Kyle sees that search queries that don’t seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?
• If you have a set campaign budget for spending to maximize lead acquisitions, but you’re not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals?
• You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?
• A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs?
• An Al-powered Search campaign contains which of these three elements? Choose three. Select 3 Correct Responses
• Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend. What’s another essential element that Sarai will need to include to reach relevant audiences with her Search campaign?
• In what two ways can Performance Max help you? Select 2 Correct Responses
• After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three. Select 3 Correct Responses
• Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?
• What’s a benefit of using Smart Bidding with broad match?
• An online computer coding school offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
• If a marketer wants to save time and improve their optimization score, what’s a recommended way for them to do so?
• To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report?
• Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction. What step should Erica take when setting up this bid strategy?
• How does Al-powered Search help maximize performance in every auction?
• You’re on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two. Select 2 Correct Responses
• Which two items are needed when you’re developing a manually created asset? Choose two. Select 2 Correct Responses
• What are the ways that responsive search ads determine the combinations of headlines and descriptions to be used in a Responsive Search Ad?
• With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She’d like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this goal?
• Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?
• Your marketing colleague wants to revisit a dismissed recommendation. What would you recommend they do?
• If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that?
• Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three. Select 3 Correct Responses
• Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?
• In what way does Al-powered Search help boost performance at every auction?
• What’s one advantage of using Smart bidding with broad match?
• Which two of the following options are types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
• Which of these three elements does an Al-powered Search campaign utilize? Choose three. Select 3 Correct Responses
• A customized furniture company sells sofas and lounge chairs. They’re looking to expand their reach. What’s one example of how Al-powered Search Ads can help them achieve their goals?
• If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match?
• An online travel agency offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
• What are two recommended best practices when using Performance Planner? Choose two.
• When visibility is the campaign goal, which bidding strategy should an advertiser choose?
• An advertiser plans to create responsive search ads to promote their online business. What’s one benefit of using responsive search ads?
• What are three key elements of an Al-powered Search campaign? Choose three. Select 3 Correct Responses
• How does value-based bidding work?
• You’ve noticed that one of your ads isn’t performing as well as you’d like. Which action can you take to help improve the ad’s expected clickthrough rate?
• What are two types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
• What’s a way that Al-powered Search helps to maximize performance for any auction?
• Which of these three things are key components of a campaign’s structure? Choose three. Select 3 Correct Responses
• Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she’s decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?
• What’s one way for marketers to save time while improving their optimization score?
• A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What’s a good way for this business to improve their ad relevance?
• Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?
• A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads’ performance?
• Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?
• Which of these two searches can an ad show for broad match keyword “car window repair?” Choose two.

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