Getting Started with Influencer Partnerships Certification Answers 2024 - PDF

Getting Started with Influencer Partnerships Certification

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Some Updated Questions:

• The program’s cost per engagement benchmark refers to:
• What does return on investment (ROI) refer to?
• The program’s total impressions benchmark refers to:
• What does conversion rate refer to?
• What does click through rate refer to?
• Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?
• If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:
• If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?
• Which payment models are best to use in a once-off campaign?
• What is the main benefit of the Nano influencer tier?
• In the affiliate payment model, influencers are paid out on a commission basis rather than in a fixed-fee capacity. Is this statement true or false?
• A brand which has identified the influencers that work well for it should look into the content retainer payment model. Is this statement true or false?
• If your goals are tied to reach and branding, you should consider using:
• What is the main benefit of the Mid-tier influencer?
• If your company goals are to increase consideration and intent, you should be concerned with the following metrics:
• What is the main benefit of the Megawatt influencer tier?
• Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term basis)?
• Choose the best example of the pay-per-post model.
• What is the main benefit of the Micro influencer tier?
• When is it best to use the content retainer model?
• If your company goals are to increase brand awareness, you should be concerned with the following metrics:
• What types of content should you be focusing on if your goal is brand traffic and conversion?
• Which statement is true for Mid tier influencers?
• Which statement is true for Nano influencers?
• Which statement is true for Macro influencers?
• What types of content should you be focusing on if your goal is brand awareness?
• Generally speaking, the higher the reach of the influencer, the higher their rate. Is this statement true or false?
• Which statement is true for Megawatt influencers?
• “Evergreen” content refers to content that can be repurposed and reused at a later time. Is this statement true or false?
• What are the minimum required components required for amplification?
• When planning your program, why does the number and type of posts you would utilize vary from platform to platform?
• In an influencer brief, what is the purpose of a scope of work?
• Which of the following factors would have an effect on the cost of running an influencer program?
• In an influencer brief, what is the purpose of a campaign message?
• In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?
• An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?
• What is the main benefit of the Macro influencer tier?
• Which of the following are influencer grouping factors?
• Influencer tiers refer to the influencer’s…
• In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?
• Amplification involves boosting content using paid ads. Is this statement true or false?
• In an influencer brief, what is the purpose of a timeline?
• What types of content should you be focusing on if your goal is consideration and intent?
• Which statement is true for Micro influencers?
• The program engagement rate benchmark refers to:
• The program’s cost per mille benchmark refers to:
• What does return on ad spend (ROAS) refer to?
• When referring to influencer grouping factors, “partnership models” refers to:
• Which is NOT an advantage of using influencers to support your brand?
• Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?
• A scope of work is a formal document that provides direction to the influencer about how the work should be performed. Is this statement true or false?

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