Amazon Advertising Foundations Certification Answers 2025 - PDF

Amazon Advertising Foundations Certification

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Amazon Advertising foundations Certification Exam Answers 2025 (Updated) and Become an Amazon Advertising foundations Certified Expert. Using this answer sheet, you will pass the Amazon Advertising Foundations Exam.

Amazon Advertising Foundations Details:

• Questions: 50 questions
• Time: 120 minutes
• Passing Score: 80%

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Some Updated Questions:

• Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
• Audiences based on shopping interactions are built from which of the following shopping interactions?
• Which of the following is a pre-built standard audience type available with Amazon Ads?
• Parents between the age of 30-35 is an example of which type of audience?
• Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
• Advertisers can use impressions as a metric to indicate success towards your conversion goals.
• Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?
• Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.
• Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
• ______ gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.com.
• The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?
• What type of study measures relative impact of different sources of advertising over time?
• What is the primary objective of awareness goals in ad campaigns?
• Which of the following campaign actions describes an advertiser with a conversion business goal?
• The ______ stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.
• What type of content can be used for guiding potential customers in evaluating product options during the consideration stage?
• What is the objective of ensuring that your brand is the first choice for customers?
• Detail page views and product review page views are measured at which stage of the customer shopping journey?
• Why do advertisers set loyalty goals?
• Industry standard metrics, such as click through rate, return on ad spend, and detail page view rate, are considered what type of metrics?
• What type of ads are delivered through Amazon Music?
• Sponsored Products ads are modified to be used through the Twitch channel.
• Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?
• Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?
• ______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
• Which of the following ad placements allows you to bridge your online and offline marketing through branded experiences and custom campaigns?
• Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?
• Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
• An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?
• Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?
• Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
• Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.
• Which of the following describes audience insights?
• An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?
• Li would like to create a video asset for his recent campaign. He wants to augment his brand’s existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
• Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.