Affiliate and Partnerships Industry – Associate Certification Answers 2024 - PDF

Affiliate and Partnerships Industry – Associate Certification

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Some Updated Questions:

• Publishers are solely responsible for ensuring that trademark fraud does not take place. Is this statement true or false?
• Which of the following are reasons that trademark alerts are important?
• Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?
• Which party should benefit the most as a result of media planning negotiations?
• A setup fee is also commonly referred to as a(n) ___________ fee?
• Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.
• What can a media buy can also be referred to as?
• In media buying, RFP stands for __________________.
• Which of the following is the correct formula for conversion rate?
• Which of the following is the correct formula for AOV?
• Which of the following is the formula that you would use to calculate incremental revenue lift?
• What are important things to evaluate when analyzing an affiliate marketing program’s performance?
• Reversals can be submitted at any time. Is this statement true or false?
• How do we know that a particular affiliate drove a sale?
• Which of the following are the main tracking components to understand?
• Small pieces of data that are stored on a user’s device via their browser are called _______.
• Which of the following represents a file of all products sold and their characteristics?
• The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.
• What should a brand consider when setting its baseline commission rate?
• Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.
• Which of the following is not a recommended step when assessing competitors’ affiliate programs?
• Which of the following can a brand use to discover new partners?
• Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?
• Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?
• Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?
• Which of the following incentives is most commonly given to a loyalty publisher in exchange for an increase in the cashback reward to the customer?
• What are the drawbacks of working with influencers?
• Why is it beneficial for a brand to offer unique promo codes to partners?
• A program one-sheet should include all but which of the following?
• All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.
• Which of the following is not an affiliate partnership business model? Select the correct answer.
• Open Rate is a KPI that evaluates the following kind of placement:
• Which of the following is the correct formula for ROAS?
• What type of data shows a list of individual actions or transactions?
• Which of the following is an example of a content placement?
• Which of the following are methods of data capture?
• Which of the following is a traditional or foundational affiliate?
• Which kind of partner would brands most likely choose to drive app downloads?
• What formula is used to calculate incremental revenue lift
• Select the three main types of performance fraud
• Lead generating fraud is sourced from malicious affiliates that collect brand payouts for producing fake leads or conversion events

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